The developer of CryptoKitties has now entered the world of mixed martial arts through a partnership with the UFC
Source: https://cointelegraph.com/news/cryptokitties-creator-and-ufc-to-launch-tokenized-mma-tamagotchis
CryptoKitties Creator and UFC to Launch Tokenized MMA Tamagotchis
February 26, 2020
CoinTelegraph