Marathon Digital (MARA), one of the largest Bitcoin (BTC) mining companies, has recently announced a substantial acquisition of $100 million worth of Bitcoin. 

This significant purchase, detailed in a recent company statement, has increased Marathon’s Bitcoin holdings to over $1 billion at current prices, showing the company’s confidence in the future price appreciation of the largest cryptocurrency on the market.

Is Bitcoin The ‘World’s Best Treasury Reserve Asset’?

According to the company’s announcement on Thursday, by adopting a “HODL” strategy, Marathon has committed to retaining all Bitcoin mined through its operations, coupled with periodic strategic purchases on the open market. 

Fred Thiel, the Chairman and CEO of Marathon Digital, expressed notable confidence in Bitcoin’s prospects in the wake of this latest acquisition as a long-term store of value. Thiel noted:

We believe Bitcoin is the world’s best treasury reserve asset and support the idea of sovereign wealth funds holding it. We encourage governments and corporations to all hold bitcoin as a reserve asset.

The announcement also included statements from Salman Khan, Marathon’s Chief Financial Officer, who highlighted the company’s renewed focus on growing its Bitcoin holdings and highlighted the favorable market conditions driven by increased institutional support and a positive macroeconomic environment:

…We are once again implementing this strategy and focusing on growing the amount we hold on our balance sheet. Bitcoin’s recent price decline, coupled with the strength of our balance sheet, afforded us an opportunity to add to our holdings. We look forward to continuing to leverage our technological expertise to support Bitcoin and distributed digital asset ecosystems.

Marathon Digital’s Stock Soars 

In the wake of this announcement, Marathon Digital has experienced a notable surge in its stock performance, with a 42.6% increase over the past six months, outpacing industry averages. 

According to recent reports, this upward trend in stock value can be attributed to Marathon’s mining efficiency and strategic expansion into mining another cryptocurrency called Kaspa (KAS), a diversification initiative aimed at bolstering the company’s revenue streams. 

Marathon believes its strategic diversification into Kaspa mining will further increase its revenues and profitability by leveraging the high margins associated with this digital asset. 

Furthermore, despite BTC mining challenges stemming from the Bitcoin Halving, Marathon outperformed its peers by mining 590 BTC at a “commendable daily rate.”

At the time of writing, the largest cryptocurrency on the market has fallen back to the $64,700 mark, down over 2% in the 24-hour time frame, after failing to break above the $68,000 zone following BTC’s recovery from a six-month low of $53,500 on July 5. 

Featured image from DALL-E, chart from TradingView.com