Jay-Z’s Roc Nation and Puma have joined forces to create a new sneaker collection that incorporates non-fungible tokens (NFTs).
The entertainment agency and the apparel giant have partnered with Legitimate, a startup that bridges the gap between physical and digital realms using its proprietary “LGT Tag” technology, to launch the RS-XL Mixtape sneaker collection, according to a Friday press release. …
Read More: Jay-Z’s Roc Nation and Puma Collaborate on NFT-Enhanced Sneakers