Bitget, a Singapore-based crypto exchange, has recently announced its partnership with Lionel Messi, the iconic Argentine footballer.

This is Bitget’s way of providing fans with an experience and an opportunity to enter and explore the world of crypto.

This partnership will form a sort of engagement between Bitget and Messi, the world of Web3.0, crypto, and sports. This collaboration will benefit both industries.

This agreement has been signed before the 2022 FIFA World Cup, which is supposed to be held in Qatar. This World Cup will be Lionel Messi’s fifth appearance at the grand football tournament.

The partnership also includes a “shared understanding” between both parties, which would help create and commit to much more “impactful efforts” that go beyond just crypto and football.

Bitget is a leading exchange that was launched in the year 2018. The differential aspects of this exchange were tied to products and services related to social trading services.

Messi’s Other Crypto Partnerships

This collaboration with Bitget marks Messi’s second crypto-related partnership after he was given the status of a global brand ambassador of Socios earlier this year in March.

That deal with Socios is worth US$20 million spread over three years, as per reports. Bitget too has entered the world of crypto with partnerships.

The exchange collaborated with Italian soccer giant Juventus and esports’ Team Spirit.

Gracy Chan, the Managing Director of Bitget, mentioned,

We try to reflect the diversity and richness of our platform community in the partnerships we choose. We open up Web 3.0 to sports fans; they open the field to crypto traders. As the football World Cup approaches, Messi is to lead Argentina to new glory. We are honored to have such a force of nature collaborate with us.

Additionally, Lionel Messi stated,

I wanted to thank Bitget for their enthusiasm in making me participate in the world of crypto. I trust that both parties can activate meaningful initiatives as well as in offering Web 3.0 to the sports fans.

Other Celebrities Have Also Associated Themselves With Crypto Recently

Lionel Messi has been under the Crypto influence for a while now. Earlier this year, the French football club Paris Saint-German signed a contract with Lionel Messi, and that even included the supposedly called “$PSG Fan Tokens.”

Included in his wage packet, the footballer was given an undisclosed amount of the club’s fan tokens that associated the football player with Paris St-Germain fans all across the world.

Celebrities have also been becoming popular in the world of blockchain as the industry keeps progressing further.

Matt Damon, for instance, has struck a partnership with the famous Crypto.com. He is helping to formally introduce the platform to consumers all over the world. Damon was also the global brand and advertisement campaign hero for “Fortune Favours the Brave,” which was running in over 20 countries.