The billion-dollar entertainment conglomerate Konami will jump into the Web3 and Metaverse with its own products and services. The company made the announcement via its official website with the launch of new positions to create the team that will allow them to enter the nascent sector.

Famous as a video game, trading cards, anime, developer, and publisher, the Japanese company has launched classic titles like Metal Gear, Silent Hill, Castlevania, Contra, Yu-Gi-Oh!, Dance Dance Revolution, and others. Konami has made an impact on popular and video game culture.

The company owns over 22 subsidiaries around the world with operations in the United States, Australia, Japan, and others. Konami will take its full might to the digital space by “recruiting a wide range of talent”, according to the official release.

The team at the company will be in charge of system building and service development to design and implement “new experiences” in the Web3 and Metaverse sectors. Popular since 2021, the Web3 craze began with the mainstream adoption of non-fungible tokens (NFTs).

Different companies in multiple sectors have been leveraging these digital assets to provide their customers and audiences with innovative experiences, with new ways to approach their favorite products or creators. Konami and other major corporations have taken notice of the potential for Web3 and digital assets to improve the entertainment sector. The company said:

We have been conducting research and development to incorporate the latest technology into games and contents, and plan to launch a service where players can trade their in-game NFTs (digital items) through a unique distribution platform using blockchain.

Konami Builds Team To Explore Opportunities In The Digital Space

According to the announcement, the company seeks to hire a system engineer, programmers, project managers, business development producers, designers, and other positions. These individuals will be in charge of “strengthening” Konami’s business by helping them cement their position in the future of digital entertainment.

In the announcement, the company already hints at using NFTs and digital assets to launch in-game items, for community events, and to expand players’ experience. Konami clarified:

The system we are developing is a unique digital item distribution platform that conforms to the “Guidelines for Blockchain Games” set forth by the Computer Entertainment Supplier’s Association, Japan Online Game Association, and the Mobile Content Forum.

Web3, NFTs, and the Metaverse have been embraced by Microsoft, Meta, Google, and other major big tech companies. They have acknowledged them as a potential major component of people’s future lives. However, users have had the opposite reaction.

Many have criticized digital assets for their alleged negative impact on the environment, high energy consumption, and their capacity to prompt the micro-transactions system heavily attacked by many players. Will Konami face the same rejection from its users?

At the time of writing, Ethereum (ETH) trades at $1,300 with a 2.3% profit in the last 24 hours.

ETH’s price moving sideways on the 4-hour chart. Source: ETHUSDT Tradingview