Crypto exchange FTX is giving away bitcoin during the Super Bowl this weekend. The company estimates that each winner could receive between eight and 10 bitcoins. The actual prize amount depends on the time FTX’s Super Bowl commercial airs.

FTX Giving Away Bitcoin in Super Bowl Sweepstakes

Cryptocurrency exchange FTX announced Monday that it is giving away bitcoin during the Super Bowl this weekend. The company’s website explains:

We’re making our Big Game debut and giving away the time our ad runs in bitcoin.

Super Bowl LVI, the upcoming championship game of the National Football League (NFL), will be played between the National Football Conference Champion Los Angeles Rams and the American Football Conference Champion Cincinnati Bengals.

“When the ad airs, we’ll tweet the commercial and pin the tweet. To enter, follow us and retweet that pinned tweet on our @FTX_Official Twitter account between the time it airs and 11:59 p.m. EST,” FTX detailed, adding that no purchase is necessary.

FTX’s Super Bowl commercial will run on NBC on Feb. 13. The giveaway begins when FTX tweets about it. “This will happen between approximately 8:30 p.m. Eastern Time (‘ET’) and 10:30 p.m. ET),” the exchange said, emphasizing that the promotional period will end at 11:59 p.m. ET.

There will be “four grand prizes,” the exchange noted, elaborating:

Each winner will receive bitcoin deposited into their FTX account. The amount of bitcoin to be deposited will be equal to the ET time (hour and minute) that sponsor’s February 13, 2022 television commercial begins to be aired on NBC.

The company clarified that, for example, if its commercial airs at 9:02 p.m. ET, then winners will receive 9.02 bitcoins.

The offer is only available to residents of 50 U.S. states, excluding New York. The prizes will be fulfilled approximately eight to 10 weeks after the winners are confirmed, according to the official rules for the crypto sweepstakes posted on the FTX US website.

In January, FTX raised $400 million and its valuation rose to $32 billion.

What do you think about FTX’s Super Bowl bitcoin giveaway? Let us know in the comments section below.