DraftKings co-founder Matt Kalish became personally infatuated with non-fungible tokens (NFT) earlier this year. He’s now helping his sports betting giant navigate digital collectibles. It’s one of the few publicly traded companies with an on-platform NFT marketplace. This week on “Opinionated,” Danny, Ben and Anna learn more about the Bored Ape Yacht Club-owning president of DraftKings.

In a wide-ranging conversation, the hosts spar over what makes an NFT valuable, whether fundamental tech specs matter, and why it’s important to see big names like DraftKings jumping in. Non-fungible tokens are more than a phase, Kalish says: They’re a new way of trading and owning goods online.

Kalish, who has long loved sports collectibles, thinks NFTs are a natural evolution of the baseball card era. His platform is primed to take a hefty cut. It has signed up a long line of A-list athletes in some of their first NFT deals. That includes Tom Brady, the five-time Super Bowl-winning quarterback who sat through multiple sessions of digital autograph signing for DraftKings’ NFT debut.

The gang learns more about Kalish’s philosophy and DraftKings’ crypto plans. Is this a one-off act by the lucrative gaming outfit? Or is crypto here to stay, with NFTs only the vanguard? Listen to the latest edition of the “Opinionated” NFT series to find out.

This episode was produced, announced and edited by Michele Musso with additional production support from Eleanor Pahl. Our theme song is by Elision.