Potential customers in the U.S. are apparently holding off from using Ripple’s XRP-related services due to regulatory uncertainty.
Source: https://cointelegraph.com/news/95-of-ripple-s-customers-are-not-from-the-us-ceo-garglinghouse-says
95% of Ripple’s customers are not from the US, CEO Garglinghouse says
December 3, 2020
CoinTelegraph