Despite questions surrounding the long-term viability and commercial ramifications of switching to Microsoft’s Mixer streaming platform earlier this month, popular Fortnite streamer Tyler “Ninja” Blevins revealed today a partnership deal with sporting brand Adidas. Adidas x Ninja – Time In The news came packaged in a highly produced promotional video that – despite floating some […]
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Source: https://www.ccn.com/adidas-secures-ninja-deal-sports-brands-double-up-on-esports/