Beyond Meat, which IPO’d earlier this year, decided combine its fake meat – ahem plant-based chicken – with Colonel Sanders’ 11 herbs and spices. Unless the idea is to inherit the stigma and calories that are generally associated with fast-food joints, this pairing is a terrible idea. KFC is synonymous with comfort food, and patrons […]

The post Beyond Meat’s KFC Tie-Up Is Terrible for Brand Image appeared first on CCN Markets