GameStop’s Desperate Pivot Is the Last Gasp of a Dying Brand

GameStop has joined forces with global innovation design firm R/GA to outline a new strategy to save the waning business. The initiative comes at a time when the video game retailer is enduring a record-breaking slump in sales and reeks of a desperate effort to reverse its unstoppable decline. In a press release issued yesterday, […]

The post GameStop’s Desperate Pivot Is the Last Gasp of a Dying Brand appeared first on CCN Markets

Source: https://www.ccn.com/news/gamestop-desperate-dying/2019/07/17/

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